The CRM School
CRM Online Courses
from Home
Welcome to The CRM School! Our mission is to equip you in this online course with the skills to design and implement a comprehensive CRM strategy within your company—boosting both sales and customer loyalty through automation.
You'll gain the expertise needed to lead digital transformation and streamline processes across both B2C and B2B environments. Our flexible learning format allows you to progress at your own pace as you develop cutting-edge digital capabilities.
Plus, you'll have access to ready-to-use CRM templates to support your projects—whether you're building databases, analyzing customer lifetime value, implementing scoring models, and much more...
Get ready to impress your team with your newfound expertise!
Meet Our Instructors
Expertise and Experience
My name is Patricia, and I will serve as your instructor throughout this CRM learning journey. By way of background, I bring over 12 years of professional experience in the field of Customer Relationship Management (CRM), having led and contributed to a range of projects across both B2C and B2B sectors, at national and international levels.
My professional trajectory includes roles within globally recognized organizations such as Carrier, Estée Lauder Companies, Yves Rocher, Philips Lighting, and iAhorro.com, among others. My intention is to provide academic and practical guidance as you develop a comprehensive understanding of CRM.
This course is designed to provide an in-depth exploration of CRM principles, with a particular emphasis on strategic planning, automation, and leadership in digital transformation. You will be equipped with the theoretical frameworks and practical tools necessary to drive CRM initiatives within your organization.
I approach CRM with an analytical mindset and a “test and learn” methodology, placing strong emphasis on the use of key performance indicators (KPIs) to assess and enhance customer behavior across omnichannel strategies. Additionally, my expertise extends into digital marketing, with a specialized focus on user experience and its integration with CRM practices.
